![]() Iovine told her about two technically gifted employees at Beats who also keenly understood the arts and pop culture, and he wished there were a way to identify and develop students with similar promise. Muhl remembers when Iovine and Young first approached USC with the idea. Industry experts also will appear as visiting faculty and guest speakers.Įrica Muhl, dean of USC Roski, is the academy’s inaugural director. To take advantage of these intersections, the academy brings together top faculty from the USC Marshall School of Business, the USC Roski School of Fine Arts, the USC Viterbi School of Engineering and the USC Thornton School of Music. “The lines between technology and the arts are starting to become blurred-in a great way,” Iovine told the media. The four-year program will draw students who want to create new art forms, technologies and business models. Nikias describes the academy as an environment for unique undergraduate students whose interests span fields including marketing, entrepreneurship, computer science and engineering, audio and visual design, and the arts. He was introducing the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation, set to enroll its first students in fall 2014. Today we mark the beginning of something revolutionary-something disruptive that will provide a unique education for a very special type of student,” Nikias told reporters. “When you look across the landscape of USC’s history, you can point to a handful of milestones that have transformed our entire academic community. Nikias was eager to announce Iovine’s and Young’s gift, one of the most recent highlights to the $6 billion Campaign for the University of Southern California and the impetus for a new program. Max Nikias stepped to a podium at a press conference at a recording studio in Santa Monica, Calif. “Two Musical Minds Seek a Different Kind of Mogul,” declared The New York Times. The news hit broadsheets and mobile phones before sunrise May 16. Photo by Steve Cohn Introducing the Academy To nurture the next generation of prodigies, Iovine and Young turned to a Los Angeles partner that has unique expertise and, more importantly, a similar ultimate goal. Where are the brilliant problem solvers with an eye for business, technology and the arts-the passionate people who’ll form the lifeblood of burgeoning entertainment and media ventures like Beats? Where are the convention-defying wizards who can squeeze the zeitgeist and shake out the digital future? It’s the domain of those who, like Apple’s late Steve Jobs, recognize that the combination of design and technology can change the world.īut the two men also recognize a challenge: It’s hard to find these innovators. It’s in the grasp of those who spot the next Lady Gaga in a sea of artistic sameness. Iovine and Young believe the cultural, technological and commercial horizon belongs to innovators who cross boundaries without fear. Dre, a high-end audio product line that’s the standard-bearer for their company, Beats Electronics. ![]() But it also launched them to nearly immediate success as they’ve expanded into other fields-most notably when they started Beats by Dr. Their quest for uncompromising authenticity and cultural relevance propelled the pair in their music careers. It was Young who pushed Eminem to perfect the raw rhymes that made the rapper a breakout star it was Iovine who spent countless bleary-eyed hours at a console teasing out the right bolts of sound for the likes of classic rock icons such as Tom Petty. When they’ve sensed brilliance in artists, they’ve coaxed and challenged them toward greatness. But the tie that binds these business partners and friends goes beyond music: It’s their ongoing quest to develop creative genius in others. Together they created a thriving business empire combining design and sound engineering. ![]() Iovine has produced some of the seminal albums in rock and pop history and co-founded one of the most successful record companies. Young is an iconic music producer and artist who has sold millions of records.
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